Our Story

YOGITIER ® is the 1st house brand from the company 8samsam.

8samsam: Be mindful together

What does 8samsam stand for?

"Ah-8samsam, ah-8samsam, yogi, yogi, yogi, yogi, yogi, 8samsam!"

When my daughter Lia rewrote the children's song "Aramsamsam" at the kitchen table, I knew: Of all the names we had talked about with family and friends, 8samsam best expresses what we want to achieve. The world needs sustainable products, but even more urgently a sustainable way of life. 8samsam stands for a decelerated and mindful lifestyle that parents and children experience together - playfully and with a lot of fun.

Children who learn to take care of themselves at an early age have a source of strength for life. And when mum and dad use the time together to find themselves, they too go through everyday life strengthened. Our products support mothers and fathers to immerse themselves in the world of yoga and relaxation together with their children. The right time to start is now. A weekly yoga class is nice, but it doesn't replace the daily slow time , perhaps our most precious 15 or 30 minutes.

Who is behind 8samsam?

My name is Fei Schaefer. I am 37 years old and a German entrepreneur with roots in China. My daughters Anna (3) and Lia (8) grow up with children's yoga. Because a sustainable lifestyle needs rituals and good habits. As a working mother, I know how important it is to keep the power of inner calm in these fast-paced times. I have discovered yoga and meditation as a good way that I not only want to go together with my children, but also with you.

As a product developer for toys and high-quality gifts, I have had the needs of children and adults in mind for more than 15 years. That's why I've made it my mission to develop high-quality products that support parents and children to discover the 8samsam lifestyle .

What does 8samsam offer you?

Our children's yoga mat YOGITIER and the family sets make the start : It combines cheerful animal designs with practical handling, high-quality workmanship and durability. Mindfulness means seeing people with their feelings and needs as a whole. Our products should appeal to you and your children, feel good and be beautiful. They should accompany you on the way to have time for each other and to take care of each other. Sustainability means going the long way to create lasting good. We have achieved that when you enjoy our products for a long time. That's why we at YOGITIER on hard-wearing natural rubber under a soft, easy-to-clean microfiber velor surface. When it comes to packaging, we do without unnecessary plastic and pay attention to FSC-certified paper.

Where does 8samsam want to go?

YOGITIER yoga mat will not be alone, because other products are in development. And we will network with other companies that share the vision of 8samsam : If you learn to take good care of yourself, you can also take good care of others. This is how we create a product world for the well-being of children and families.